In an ambitious move set to break new ground in nightlife experiences, the world’s leading vodka brand The Smirnoff Co. has unveiled ‘The Smirnoff Nightlife Exchange Project’. Continuing on a mission to inspire and enable more one-of-a-kind experiences, this bold attempt will see 14 countries, including Poland, work with respected nightlife figures to discover and celebrate the best elements of their country’s nightlife. These ideas will be packed-up in a crate and transformed into exciting event experiences. In an epic finale on November 27th, the world will swap nights, with each country exchanging the best of their nightlife with that of another.
Leading the charge and inspiring the nation’s night owls, club gurus and music fans to get involved and decide what will represent the best of British nightlife is BBC Radio One DJ and pioneer of new music and nightlife – Zane Lowe. The DJ, musician and broadcaster will be getting people talking to encourage them to enter their suggestions on the Smirnoff GB Facebook page and will have the final say in what should represent Britain before the crate is exported for the exchange. Hailing from six continents, the 14 countries taking part are Great Britain, USA, Argentina, Australia, Brazil, Canada, Germany, India, Ireland, Lebanon, Poland, South Africa, Thailand and Venezuela. Each showcasing the many vibrant sights, sounds and tastes of global nightlife culture today, will bring a unique and exciting flavour to the project.
In a bid to get the nation talking about what makes Britain’s nightlife great, the Smirnoff team has hit the streets across the country to ask people what they think should go in the crate. This might be a specific type of music, a local cocktail or a fashion trend unique to a particular region. The Smirnoff team has also asked people to record their views on what’s best about their local scene. The vodka brand has worked with top nightlife gurus in each city to give their verdict on what should put their city’s scene on the global map. Once all the suggestions are in, it will be up to Zane Lowe to decide what goes in the crate, the contents of which will be announced on October 22nd. The question is – which country will Great Britain get in return?
All applicants must be above legal drinking age. Terms & Conditions apply.