A media campaign, which was prepared by CzechTourism in cooperation with the City of Prague, will be running throughout August on the Expedia.com reservation portal. This synergy was also supported by Prague Airport and the Czech Association of Hotels and Restaurants, together with the hotels which participated in this campaign.
The aim of this campaign is to present Prague as a holiday alternative in Central Europe and to increase the number of people coming into the city from surrounding destinations. The campaign on Expedia is focused on the important source tourism markets for the Czech Republic: USA, Canada, Great Britain, Germany, France, Italy, Spain and Scandinavia.
The City of Prague
Prague will undoubtedly captivate your senses. The City of a Hundred Spires, the Golden City, the Mother of Cities and the Heart of Europe – these are all names for Prague, the largest UNESCO urban conservation area in the world. Prague is also an exciting city that offers a mix of art, music, dance, film and theatre. This gem of original European architecture is a beautiful and romantic city with breathtaking views, quiet gardens, rides on riverboats and relaxing strolls along narrow cobblestone lanes. Even with its history dating back more than a thousand years, the Czech capital is still a thriving modern city with luxury hotels, excellent restaurants offering traditional Czech and international cuisine, trendy clubs and enchanting pubs.