Smirnoff Launches Ambitious Global Nightlife Project

In an ambitious move set to break new ground in nightlife experiences, the world’s leading vodka brand The Smirnoff Co. has unveiled ‘The Smirnoff Nightlife Exchange Project’.  Continuing on a mission to inspire and enable more one-of-a-kind experiences, this bold attempt will see 14 countries, including Poland, work with respected nightlife figures to discover and celebrate the best elements of their country’s nightlife. These ideas will be packed-up in a crate and transformed into exciting event experiences.  In an epic finale on November 27th, the world will swap nights, with each country exchanging the best of their nightlife with that of another.

Leading the charge and inspiring the nation’s night owls, club gurus and music fans to get involved and decide what will  represent the best of British nightlife is BBC Radio One DJ and pioneer of new music and nightlife – Zane Lowe.  The DJ, musician and broadcaster will be getting people talking to encourage them to enter their suggestions on the Smirnoff GB Facebook page and will have the final say in what should represent Britain before the crate is exported for the exchange. Hailing from six continents, the 14 countries taking part are Great Britain, USA, Argentina, Australia, Brazil, Canada, Germany, India, Ireland, Lebanon, Poland, South Africa, Thailand and Venezuela.  Each showcasing the many vibrant sights, sounds and tastes of global nightlife culture today, will bring a unique and exciting flavour to the project.

In a bid to get the nation talking about what makes Britain’s nightlife great, the Smirnoff team has hit the streets across the country to ask people what they think should go in the crate. This might be a specific type of music, a local cocktail or a fashion trend unique to a particular region.  The Smirnoff team has also asked people to record their views on what’s best about their local scene. The vodka brand has worked with top nightlife gurus in each city to give their verdict on what should put their city’s scene on the global map.  Once all the suggestions are in, it will be up to Zane Lowe to decide what goes in the crate, the contents of which will be announced on October 22nd. The question is – which country will Great Britain get in return?

All applicants must be above legal drinking age. Terms & Conditions apply.

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Smirnoff Tiësto Collaboration

On 15th May, the Smirnoff Co. will remix the vibrant colours, boundless energy and unbridled creativity of South Africa in a ground-breaking mashup of culture and music. The world’s biggest DJ/producer, Tiësto is set to work with South African psych-rockers BLK JKS, named ‘Africa’s best new band’ by Rolling Stone magazine, for a unique collaboration and to bring his legendary live performance to the globally renowned series of original nightlife events, when Smirnoff Experience lands in Johannesburg.

As part of this collaboration, Tiësto and BLK JKS are currently in the studio creating an exclusive new track, which will only be available to Smirnoff fans on and, set to be released this April. The track will be premiered live to a worldwide audience in South Africa during Tiësto’s concert, on the night of May 15. Following the success of Tiësto’s recent genre-bending collaborations with Nelly Furtado, Three 6 Mafia, Calvin Harris, Tegan & Sara as well as remixes of MUSE, Bloc Party and Editors, the outcome of his sessions with BLK JKS will surely break new musical grounds for both acts.

Smirnoff Experience South Africa ‘Mashup Street’ is an event that celebrates the fusion of vibrant South African music and street cultures. Tiësto will preside over this one-of-a-kind experience as the headline talent. Mixing modern and classic genres of music, fashion art and mixology, ‘Mashup Street’ provides the ultimate canvas for Tiësto and BLK JKS to bring their creative vision to the world.

Want to be there? Smirnoff fans in Ireland, Canada, Australia and Venezuela can enter for a chance to go to Smirnoff Experience South Africa and the rest of the world can take part by visiting and

With stops in Moscow, Shanghai, Paris and New York, the Smirnoff Experience series continues its journey around the world landing in Berlin on 23rd April with headliner Simian Mobile Disco before heading to South Africa. The events celebrate originality in nightlife by bringing to life original concepts, forming one-off collaborations and championing original drinking experiences.

All applicants must be above legal drinking age.

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The Spirit of Burgas Beach Festival

burgas-logoIt’s less than one week until the second Spirit of Burgas and festival organisers are gearing up to welcome thousands of party people for sun, sea, music and lots of fun!  With Bulgaria being named as the cheapest place for an overseas holiday in the annual survey published by the Post Office, you don’t have to worry about the cost of things when you get there.

Taking place between the 14th and 16th of August and located on the picture-perfect white sands of the city’s central beach, Spirit of Burgas was named one of the Top 20 European Music Festivals for 2009 in The Times and was previously nominated Best European Festival at the Virtual Festival Awards. Acts confirmed so far include: Faith No More, Fun Lovin’ Criminals, Crystal Method, Dreadzone, Clawfinger, Gravity Co, LTJ Bukem feat. MC Conrad, Sub Focus, Speedy J, Alexander Kowalski, and nights from many respected labels and promoters including HMSU, Metropolis, Renesanz, Remote Area, Rush Hour, and Welcome To The Future plus some other very special guests to be announced soon.
Launched in 2008, Spirit of Burgas is set to be even bigger and better than ever, with over 100 acts across seven stages, showcasing a diverse range of artists and performances across all genres of music. What better location to experience it than Burgas city beach, with stunning views of the Black Sea coastline, stretching over 20km.  It’s no wonder that MTV chose to film at the festival last year, making a special program featuring live performances and exclusive behind the scenes coverage which was broadcast across the MTV European Network in 16 countries.

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