This week Russian Standard Vodka announce the launch of Russian Standard Vodka Originals, a revolutionary and unique programme designed to provide people unrivalled access to a world of real music and film. Russian Standard Vodka is steeped in Russian heritage; it is based on the vodka formula created by illustrious scientist Dmitri Mendeleev and is produced with premium Russian ingredients which are distilled at Russian Standard Vodka’s state-of-the-art distillery in St Petersburg. And thanks to Russian Standard Vodka, this year people will experience the first ever truly credible brand offering with authentic, free ticketed, live music and film events across the year, courtesy of Russia’s number one premium vodka.
Russian Standard Vodka Originals kicks off with a bang with two intimate live music experiences in iconic music venues on the 19th and 20th May at the HMV Picture House in Edinburgh and the HMV Forum in London, respectively – featuring the British, Gold selling band The Noisettes. Described as ‘the best live band in Britain’ by The Guardian, the Noisettes bring with them an exciting and alternative sleek pop sound.
Loyal Russian Standard Vodka fans and new customers have the amazing opportunity to attend this free ticketed event and share it with a friend by entering the draw and registering for a pair of tickets at www.rsvoriginals.co.uk, the online hub containing all exclusive content for the campaign.
The hottest new breakthrough act Chew Lips will be supporting on both nights and each gig will culminate in a celebrity packed aftershow party with a DJ set from some of the coolest names on the scene. Each venue will be bespoke themed to bring to life the world of Russian Standard Vodka and people will be immersed in an unrivalled premium brand experience and atmosphere that brings the best of real music and film direct to them. For those unable to attend the Noisettes concerts, the gigs will be filmed exclusively for Channel 4 and shown later in the year.
At the events consumers will be given the opportunity to receive Russian Standard Vodka privilege cards. By interacting with the brand, re-visiting the website and entering codes gained on purchase of a Russian Standard Vodka bottle, the card will give priority access to unlock a world of Russian Standard Vodka assets throughout the year.
Anyone who would like to attend any of the Russian Standard Vodka Originals events will need to visit www.rsvoriginals.co.uk and enter the draw to be in with a chance of winning a pair of the free tickets!