Czech Campaign

Prague Castle

Prague Castle

A media campaign, which was prepared by CzechTourism in cooperation with the City of Prague, will be running throughout August on the Expedia.com reservation portal.  This synergy was also supported by Prague Airport and the Czech Association of Hotels and Restaurants, together with the hotels which participated in this campaign.

The aim of this campaign is to present Prague as a holiday alternative in Central Europe and to increase the number of people coming into the city from surrounding destinations.  The campaign on Expedia is focused on the important source tourism markets for the Czech Republic: USA, Canada, Great Britain, Germany, France, Italy, Spain and Scandinavia.

The City of Prague
Prague will undoubtedly captivate your senses.  The City of a Hundred Spires, the Golden City, the Mother of Cities and the Heart of Europe – these are all names for Prague, the largest UNESCO urban conservation area in the world. Prague is also an exciting city that offers a mix of art, music, dance, film and theatre.  This gem of original European architecture is a beautiful and romantic city with breathtaking views, quiet gardens, rides on riverboats and relaxing strolls along narrow cobblestone lanes.  Even with its history dating back more than a thousand years, the Czech capital is still a thriving modern city with luxury hotels, excellent restaurants offering traditional Czech and international cuisine, trendy clubs and enchanting pubs.
The city of Prague has 1,300,000 inhabitants and is visited every year by up to 4 million tourists. At the forefront of their interest is the Prague urban conservation area, which spreads out over an area of 866 hectares and is the largest UNESCO urban conservation area in the world.  The architecture of Prague has remained intact over the centuries so the city is a varied mixture representing all the historical building styles through the ages.  Prague, is however, also the capital of the Czech Republic, seat of the government and the central authorities, as well as a lively, modern and international metropolis with a rich cultural, social and sporting offer.

Prague Vitava

Prague Vitava

The Czech Tourist Authority
The Czech Tourist Authority was founded in 1993 for the purpose of promoting the Czech Republic as an attractive tourist destination on the foreign and – starting in 2003 – also on the domestic market.  Domestic tourist regions, towns, municipalities and entrepreneurs are important promotion partners of Czech Tourism.

CzechTourism supports the incoming and domestic tourist industry in general and also focuses on promoting the particular branches of the travel industry, such as spas, congress and incentive and also golf tourism. Since 2007 the authority has branched out to include other areas of tourism including historical, adventure and active tours and holidays.

Prague Strahov

Prague Strahov

Prague Airport
Letište Praha, a.s. operates the civilian international Prague Airport.  Prague Airport/Ruzyne is the largest in the Czech Republic and the second largest in Central and Eastern Europe.  A record 12.63 million passengers passed through the airport in 2008.  The advantageous location in the very heart of Europe predestines the airport as an important transfer hub.  Fifty airlines offer their services from the airport, linking Prague with over 125 destinations the world over.

The Czech Association of Hotels & Restaurants
The Czech Association of Hotels and Restaurants is a voluntary social, non-political, professional interest organisation with a nationwide sphere of activity, which is based in Prague.  The AHR CR associates and represents hotels and gastronomic facilities in the Czech Republic, including important international and national hotel chains.  It represents a total of 39,000 rooms and 56,000 places in restaurants.  The Association operates the official standard classification of accommodation facilities, www.hotelstars.cz

More information is available at www.ahrcr.cz

Related Images:

About Charlotte J

Graduate, journalist, blogger and follower of all things media.